Candie’s was founded in 1981 with the now famous sexy, high-heeled wood bottom slide, called the “Candie”.
By the mid 1980’s, sales of Candie’s slides soared to 14 million pairs. One out of every four women in America owned a pair of Candie’s.
When you say the name Candie’s, an image will pop into your mind. It may be your first pair of Candie’s or your favorite Candie’s ad. Candie’s is pop culture and always has the “It” girl for its national ad spokesperson. The brand is worn by numerous celebrities and has been featured in TV and movies.
Candie’s award winning advertising is noted for its sexy but playful concepts. Past Candie’s girls include Lea Michele, Fergie, Pat Benatar, Cheyenne Kimball, Hilary Duff, Ashlee Simpson, Kelly Clarkson, Destiny’s Child, Ashanti, Alyssa Milano, Dixie Chicks, Jenny McCarthy, and Britney Spears.
The brand is one of the most recognized in the country and is one of the top brands on the minds of the fast-growing “Millennials” consumer segment.